The Apollo Project
Liberal Ideas for the 21st Century
Friday, March 03, 2006
ForMing, NorMing, StorMing, PerforMing!
by Steve Travis

Congratulations to Sir Menzies Campbell on a hard-won victory in the leadership election. In deference to the four phases of team-building alluded to in the title, I'd like to take the presumption of offering him some advice on the immediate priorities requiring attention:

- Restructure the parliamentary team. Focus on maybe half a dozen (at most) key departments, and ensure that those chosen for these briefs are strong candidates. We should aim to get our stars in the media as much as possible.

- Give the party's professional structure a complete overhaul. Evaluate the performance of all departments, restructure and reform with a more focussed professional team.

- Media relations. We must construct a more potent media strategy, and that should include (if it doesn't already) training on how to deal with the media. Too many recent banana skins here.

- Set the narrative. Decide on the 5 key themes that make our party distinctive and keep pressing the message.

- Focussed policy. Back up the narrative with a cohesive, slim, but powerful policy platform that reinforces our core values.

And above all, be Merciless in your commitment to Liberalism!
posted by Apollo Project @ 10:52 am  
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"What is Liberalism?: I should say it means the acknowledgment in practical life of the truth that men are best governed who govern themselves; that the general sense of mankind, if left alone, will make for righteousness; that artificial privileges and restraints upon freedom, so far as they are not required in the interests of the community, are hurtful; and that the laws, while, of course, they cannot equalise conditions, can at least avoid aggravating inequalities, and ought to have for their object the securing to every man the best chance he can have of a good and useful life." C-B.

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The Apollo Project seeks to put together new ideas on policies and campaigning to help broaden the appeal and enhance the impact of the Liberal Democrats.

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